Unveiling The Voice Of Arby's: It's Ving Rhames!

18 May, 2025

Ever found yourself instantly recognizing a voice on television, a voice so resonant it could seemingly sell you anything? The voice of Arby's, the one that growls "We have the meats!" and has been a cornerstone of the fast-food chain's advertising for nearly a decade, belongs to none other than the esteemed actor Ving Rhames.

Rhamess distinctive baritone, instantly recognizable to millions, has become inextricably linked with Arby's brand identity. His powerful voice has helped the chain stand out in a crowded marketplace, creating a sense of authority and trustworthiness that has resonated with consumers since 2014. The impact of his voice work on the advertising is undeniable, making him an invaluable asset to the company's promotional efforts, and now, in an exciting development, he's also the face of the brand, appearing in the commercials.

Category	Details
Full Name	Irving Rameses Rhames
Born	May 12, 1958 (Age 65 as of October 26, 2023) in Harlem, New York City, USA
Nationality	American
Known For	Actor and Voiceover Artist; Voice of Arby's, "Pulp Fiction," "Mission: Impossible" film series
Notable Roles	Marsellus Wallace in "Pulp Fiction," Luther Stickell in the "Mission: Impossible" series, Marcus in "Dawn of the Dead" (2004), and many other film and television roles.
Voice Work Highlights	Voice of Arby's (since 2014), Cobra Bubbles in "Lilo & Stitch"
Signature Voice Characteristics	Deep, commanding baritone voice
Family	Reather (mother, homemaker), Ernest Rhames (father, auto mechanic)
Education	New York State University of the Arts
Height	6 ft 1 in (1.85 m)
Career Highlights	Academy Award nomination (Best Supporting Actor for "Pulp Fiction")
Current Projects	"Mission: Impossible Dead Reckoning Part One" (2023), Upcoming projects
Official Website	IMDB.com - Ving Rhames

Rhames, a veteran of film and television, has cultivated a career built on portraying strong, often imposing characters. His performance in Quentin Tarantino's "Pulp Fiction" solidified his status as a major talent, and his role as Luther Stickell in the "Mission: Impossible" franchise has endeared him to audiences worldwide. His voice, however, has taken center stage in the world of fast-food advertising. Its a testament to the power of a voice, and Rhames's ability to create an instantly recognizable sonic brand for Arby's has proven remarkably effective.

The origins of Rhames's involvement with Arby's advertising can be traced back to 2014, when his deep and authoritative voice was selected to be the voice of the popular "We have the meats!" campaign. This simple, yet memorable, tagline, delivered with his signature gravitas, has become a cultural touchstone, immediately recognizable and intrinsically linked to the Arby's brand. The commercials, with their focus on showcasing the chains variety of meats, have benefitted immensely from his vocal presence.

For many, the realization that Rhames is the voice behind the Arbys commercials comes as a surprise. It's not uncommon for people to mistake his voice for that of other well-known actors with deep voices, such as James Earl Jones. The distinctiveness of Rhames's voice and the consistent message of the Arby's campaign have successfully created a strong brand identity in a competitive fast-food landscape.

The success of Rhames's partnership with Arby's extends beyond mere recognition. His voice, with its inherent trustworthiness, has fostered a sense of reliability and quality associated with the brand. This is a critical element in the world of advertising, where consumer perception is paramount. The association of Rhames's voice with Arby's has undoubtedly contributed to the chain's enduring popularity and its ability to consistently generate buzz.

It's worth noting that while Rhames has been the voice of Arby's for years, it was in recent times that he also began to appear on screen. This shift marked an evolution in the campaign, allowing audiences to connect the voice with the face. The integration of Rhames's image with his established voiceover work has further strengthened the brand's recognition.

The collaboration between Ving Rhames and Arby's also reflects the strategic importance of voiceover artists in contemporary advertising. Rhames joins the ranks of other notable voice actors who have become synonymous with the brands they represent. The effectiveness of this approach underscores the power of audio branding and its ability to create a lasting impact on consumers.

The evolution of the Arby's campaign, from a focus on its variety of meats to an emphasis on the voice of Ving Rhames, exemplifies a successful adaptation to changing marketing strategies. The use of a celebrity voiceover, in this case, Rhames, has been a pivotal factor in the chain's advertising success.

Rhames, born Irving Rameses Rhames, started his career in theater before transitioning to film and television. His acting background, coupled with his instantly recognizable voice, makes him an ideal choice for such a prominent role. His ability to convey authority, confidence, and even a touch of humor has endeared him to audiences, making him a perfect fit for Arby's marketing needs.

The choice of Rhames as the voice of Arby's was a strategic masterstroke. He brings an unmistakable quality to the commercials, enhancing the brand's memorability and appeal. His deep, commanding voice has created a sense of familiarity and reliability that has helped make Arby's a household name.

While other actors like Harry Jon Benjamin have found success in voice acting, such as in animated series like "Archer" and "Bob's Burgers," Rhames's work with Arby's is a prime example of how a voice can become an integral part of a brand's identity, cementing his place in the history of advertising and the legacy of Arbys campaigns.

The long-term partnership between Rhames and Arby's is a testament to the effectiveness of the chosen strategy. The enduring popularity of the We have the meats campaign, and the recognition of Rhamess voice, solidify his significance in helping Arbys stand out in the crowded fast-food market. The commercials, with their focus on showcasing the chain's variety of meats, have benefited immensely from his vocal presence.

In a world of constant change, the consistent presence of Ving Rhames's voice, alongside the reliable message of Arby's "We have the meats!", has become a familiar and comforting aspect of the fast-food landscape. The impact of a well-chosen voice actor cannot be overstated, and Rhames's work with Arby's provides a compelling case study for advertising and brand recognition.

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